With over 6,600 hotels in Canada and 117,000 in the U.S., the hospitality sector plays a significant role in both economic growth and environmental impact. Globally, tourism accounts for 8% of carbon emissions, and the hotel industry is a major contributor. In 2023, travel and tourism represented 5.8% of Canada’s and 9.3% of the U.S.’s greenhouse gas emissions.
As we look to 2025, the market is poised for growth. Industry projections indicate a 2% increase in RevPAR, signalling recovery and opportunity, but also increased competition and pressure on resources and the environment. This is the time for our industry to step in and step up.
Sustainability isn’t a trend, it’s a necessity
What does that actually mean for your property?
A sustainable hotel is one that actively reduces its environmental footprint while maintaining and, in some cases, even enhancing the guest experience. This includes minimizing energy and water use, reducing waste, and sourcing responsibly. But to stand out, hotels must go beyond internal action; they must demonstrate accountability.
That’s where sustainability certification comes in.
Certification signals that your hotel meets verified, high standards in sustainable performance. It demonstrates to guests, partners, and booking platforms that your commitment is genuine and quantifiable. From increasing OTA visibility to improving operational efficiency, the value is clear.
Still, adopting sustainable practices isn’t without its challenges, from limited resources and training to balancing short-term costs with long-term gains. That’s why having the right framework matters.
Why Green Key Global?
Jointly owned by the American Hotel & Lodging Association (AHLA) & the Hotel Association of Canada (HAC), Green Key Global is North America’s leading sustainability certification for hotels and resorts. With over 30 years of experience and the largest number of certified hotels, it is preferred by major brands and aligned with AHLA’s Responsible Stay initiative.
Wyndham hotels benefit from exclusive preferred pricing on Green Key Global’s Eco-Rating certification, a practical, industry-recognized pathway to improving sustainability performance and increasing competitive advantage.
Make your property stand out for the right reasons. Visit greenkeyglobal.com to learn more and claim your Wyndham certification discount today!