As corporate travel managers and group procurement directors prepare for the busy autumn RFP season, it has become clear that sustainability is a commercial tiebreaker. Hotel operators face growing pressure to provide credible, third-party verified environmental data to secure lucrative business contracts, all while managing tight operational budgets and labor shortages.
Co-hosted with Green Key Global, this session features hospitality experts from Groupe GM to provide hoteliers with a practical blueprint to turn eco-certification criteria into a powerful sales enablement tool. Discover what corporate buyers actively scrutinize during due diligence, why traditional amenity systems cause friction between sales targets and housekeeping realities, and how to implement strategic operational changes that protect both your margins and the guest journey.
Walk away with actionable, “RFP-ready” proof points from Groupe GM’s verified amenity solutions and copy-paste response templates that your sales team can immediately leverage to strengthen upcoming property bids and close more group business.
About Groupe GM
For over 50 years, Groupe GM has been a leader in designing, creating, and manufacturing premium toiletries and accessories for hotels worldwide. Through exclusive licensing agreements, they have built strong partnerships with renowned brands across cosmetics, fashion, design, and spa industries. Groupe GM’s diverse brand portfolio, combined with expertise in custom design, offers hoteliers an unparalleled selection of high-quality amenities. With a global network of distributors and subsidiaries, they provide tailored solutions, exceptional service, and industry-leading know-how.