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Green Key Global partners with the Association Hôtellerie du Québec (AHQ)


Green Key Global partners with the Association Hôtellerie du Québec (AHQ) to make Quebec’s hotels more sustainable

Green Key Global, the hotel and lodging industry’s sustainable certification program of choice, has partnered with Association Hôtellerie Québec (AHQ), a sector-based tourism association recognized by the Government of Quebec, to help guide Quebec’s hotels on their journey to sustainability. The new version of the environmental certification, to be presented very soon, incorporates the 17 UN goals and is recognized by GSTC.

AHQ is officially supported by the Ministry of Tourism of Quebec to be the Green Key ambassador of the province, which allocates $78,000 in funding. This partnership will help build an eco-responsible reputation for the accommodation sector in Quebec through the deployment of training accessible to all on Virtuôtel’s digital platform. The goal is to mobilize and support Quebec’s hotel industry to improve its social and environmental performance by relying on the Green Key certification.

Green Key Global and AHQ will work together to provide the following:

  • A more in-depth experience for Green Key Global’s Quebec members as AHQ will provide French-speaking program guidance to hotels across the province.
  • A standardized sustainability system in place for all hotel and lodging properties in the province, creating a unified voice.
  • Promote best practices in sustainable development for all tourist accommodations.

“By supporting the partnership between Green Key Global and AHQ, our government is taking another step to support the tourism industry in its shift towards a more environmentally friendly offer. This important gesture, which is part of our Action Plan for Responsible and Sustainable Tourism 2020-2025, will help increase the eco-responsibility of our tourist accommodation sector and position Québec on the chessboard of responsible and sustainable international destinations ” said Caroline Proulx, Minister of Tourism and Minister responsible for the Lanaudière region.

“We are delighted to be working alongside AHQ in this exciting partnership,” said Susie Grynol, Managing Director of Green Key Global. “This will be a great opportunity to create a unified voice across the entire province of Quebec and enhance their overall member experience.”

“Green Key Global certification provides structured support to Quebec’s hotels in their sustainable transition. Our hoteliers are ready to commit, and it is important that they be able to rely on a credible certification, in French, recognized by GSTC and recognized internationally” says Véronyque Tremblay, CEO of AHQ, with pride.