Green Key Global is proud to announce its partnership with the California Hotel & Lodging Association (CHLA). Through this innovative collaboration, CHLA will provide its member hotels with incentives to achieve Green Key Global’s Eco-Rating certification, empowering California hotels to elevate their sustainability practices. With preferred pricing on the Green Key Global’s Eco-Rating Certification Program, hotels can improve their sustainability performance, get listed on Online Travel Agencies (OTA), boost credibility with travellers, access sustainability-focused funding, and qualify for corporate and business travel RFPS.
This partnership underscores California’s position as a premier sustainable destination by equipping hotels with the tools and recognition needed to attract eco-conscious travelers and events. Together, CHLA and Green Key Global aim to foster a greener future for the region while supporting its vibrant tourism industry.
“We’re proud to partner with Green Key Global to give California hotels a clear, credible path to sustainability certification,” said Jesse Geremia, CHLA’s Executive Vice President. “This collaboration strengthens our commitment to responsible hospitality and environmental leadership.”
“Our partnership with CHLA reinforces our commitment to supporting hotels in achieving their sustainability objectives while also driving ROI,” said Neal Daftary, Green Key Global’s Vice President Market Development. “By aligning environmental responsibility with business value, we are excited to assist California hotels to make smart, sustainable choices that benefit both their operations and the planet.”
Benefits of Green Key Global Certification
- Enhanced Guest Appeal: Hotels with third-party sustainability certification are better positioned to attract sustainability-minded travelers and event planners, a growing market segment.
- Cost Savings: Certified properties often save up to 20% in resource efficiency, according to the Sustainable Hospitality Alliance.
- Increased Visibility: Certified hotels gain enhanced exposure on leading Online Travel Agency (OTA) platforms, such as Booking.com, Expedia and more, with dedicated search options for sustainable properties.
About the California Hotel & Lodging Association
Recognized as one of the most influential state lodging associations throughout the country, the California Hotel & Lodging Association’s mission is to protect the rights and interests of owners and operators and be their indispensable business resource. Established over 130 years ago to represent a burgeoning industry, CHLA has built upon the goals and objectives first established in 1893. CHLA continues to serve the unique interests of each segment of California’s diverse lodging industry.
About Green Key Global
Green Key Global, owned by the Hotel Association of Canada (HAC) and the American Hotel & Lodging Association (AHLA), is a leading certification body empowering hospitality businesses in North America to achieve excellence in sustainability. Our globally recognized Best-in-Class solutions ensure that our members meet high international standards, leveraging corporate social responsibility and environmental social governance, gaining a competitive edge in the eco-conscious market. By aligning with all 17 of the United Nations’ Sustainable Development Goals (SDGs), Green Key Global sets a comprehensive standard for sustainability practices. Join us as we lead the way towards a more sustainable future for the hospitality industry: http://www.greenkeyglobal.com/home