Exclusive for Booking.com Partners: For Limited Time, Get 15% Off Eco-Rating Certification
Why Sustainability Certification Matters
Today’s travel landscape is changing fast, and sustainability is no longer optional. It is a business imperative.
Corporate buyers, booking platforms, and travelers are all prioritizing hotels that can prove their environmental responsibility.
The facts speak for themselves:
- 75% of businesses include sustainability requirements in their supplier contracts
- 63% select hotels based on sustainability performance
- 83% of travelers confirm sustainability influences their booking decisions
- 75% want to travel more sustainably this year
(Sources: Booking.com 2024 Sustainable Travel Report, State of Climate Action in Business 2023)
Certification is a clear competitive advantage. From RFP shortlisting to OTA visibility, a credible certification like Green Key Global strengthens your reputation, enhances guest trust, and drives measurable savings.
The Green Key Global Difference
Green Key Global is North America’s leading sustainability certification body for hotels. It is jointly owned by the American Hotel & Lodging Association (AHLA) and Hotels Canada (HC).
We are proud to be a recognized partner of Booking.com and adopted by over 2,000 hotels across 49 states and 400+ cities in the US and 13 provinces and 315+ cities in Canada.
We are trusted by major global brands like Accor, Marriott, Best Western, and Wyndham as well as independents.
100% of Fairmont and Le Germain hotels in North America have adopted Eco-Rating certification as their sustainability certification standard because GKG certification provides a roadmap for measurable impact, from reducing utility costs to driving RFP wins and guest loyalty.
More than 40 hotel management groups have chosen Green Key Global certification because it is more than a badge; it’s a business advantage. All of Hersha Group and Innisfree Hotels management groups’ hotel properties are Green Key certified.
Why Hotels Choose Green Key Global
Hotels choose Green Key Global because we make sustainability simple, credible, and profitable. Here’s what sets us apart:
- Industry-Owned: Backed by AHLA & HC, the trusted voices in hospitality
- Hotel-Specific Framework: Tailored to your operations, from select-service to luxury
- Recognized by Travalyst: Enhances your OTA visibility and eco-label recognition
- Proven Results: Certified hotels report measurable operational savings and stronger brand loyalty
Real Impact, Real ROI of our certified hotels
- A St. Regis – Saved 135,000 kWh annually and diverted 300+ tonnes of waste
- A Sheraton – Reduced food waste by up to 90% and cut 24 tonnes of CO₂
- A Fairmont – Diverted 13,000 lbs of soap & 9,000 bottles, helping communities in need
- A Travelodge – Achieved 22% ROI through energy efficiency upgrades
- A Best Western Hotel – Saved 5% on its annual operational costs
These are not just sustainability wins, they’re smart business moves.
Your Path To Green Key Certification
Our Eco-Rating Program is a simple 5-step process that provides a step-by-step, self-guided path to certification:
- Register online and complete your self-assessment
- Get tailored recommendations to improve efficiency and performance
- Submit evidence for review by our independent audit team
- Earn your certification level from 1 Key to 5 Keys (recognized across major travel platforms)
- Promote your success with exclusive marketing assets and Online Travel Agency visibility
Ready to Get Started?
Join thousands of certified hotels across North America who are turning sustainability into measurable savings and success.
For a limited time, Booking.com partners receive 15% off Eco-Rating certification when registering with promo code BCOM2526 at sign-up.
Need Help Getting Started?
You’re not alone in this journey. Our team is here to guide you during every step of the process. Contact us at info@greenkeyglobal.com.
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