Two organizations formed in the late 1800’s to represent lodging interests in Colorado. The first was the Denver City Hotel Association and the other was the Colorado Hotel Men’s Association. In 1962 the associations evolved into the Colorado Hotel Association and included motels in its membership. In 1966 it merged with its neighbor to the North to become the Colorado Wyoming Hotel & Motel Association for the next 24 years. In 1990 it was agreed that the two states could sustain their own association and the lodging representation for Colorado became what we are today – the Colorado Hotel & Lodging Association.

The Colorado Hotel and Lodging Association (CHLA) is a non-profit 501C6 organization that has more than 540 members representing more than 40,000 guestrooms throughout the state of Colorado, from Denver to Durango and Colorado Springs to Ft. Collins, including the world-famous ski areas of Aspen-Snowmass, Breckenridge, Copper Mountain, Keystone, Vail, Winter Park, Steamboat Springs and Telluride.